Back to List

Article

Apple adds AI-powered app review summaries with iOS 18.4 | TechCrunch

Summary

- **Introduction of AI Summaries in App Store Reviews**

Apple is introducing AI-powered summaries of App Store reviews as part of the iOS 18.4 software update, now in public beta.

``` - **Utilization of Apple Intelligence**

The summaries leverage Apple Intelligence, the company's built-in AI technology, to create a concise overview based on existing reviews.

``` - **Role of Large Language Models (LLMs)**

The review summaries will be generated using LLMs to extract key information into short paragraphs, offering clarity to users.

``` - **Weekly Refresh of Summaries**

Summaries will be updated weekly for apps and games that have a sufficient number of reviews, although the exact threshold has not been disclosed.

``` - **User Reporting Feature**

App Store users can report issues with the AI summaries by tapping and holding on the review, while developers can use App Store Connect to report problems.

``` - **Initial Launch and Market Expansion**

The AI summaries will initially launch in the U.S. for English-language reviews, with plans to expand to additional markets and languages throughout the year.

``` - **Concerns Over Fake Reviews**

There are concerns that the feature may encourage manipulative practices, such as fake reviews from bots or paid commenters to boost ratings.

``` - **Consumer Reliance on AI Summaries**

Consumers may start depending too heavily on AI-generated summaries, potentially overlooking more nuanced insights found in individual reviews.

``` - **Negative Comment Highlighting**

The feature aims to effectively extract and highlight negative feedback in reviews, providing customers with a balanced view.

``` - **Comparison with Other Tech Companies**

Apple is joining other tech companies like Amazon and Google in using AI for review summaries, highlighting a growing trend in the industry.

``` - **Availability to the General Public**

The AI summaries are currently available to beta testers, with public release expected in April alongside the official iOS 18.4 update.

``` - **Other Anticipated Features**

Along with AI summaries, other new features include an expanded set of supported languages, access for EU users, visual intelligence features, and enhanced Siri controls.

```

Created At

06 Mar 2025, 09:20 AM

---